The Israel Day Parade

Published by: The Jerusalem Post MAY 31, 2015 22:01 Sixty-four years ago, prime minister David Ben-Gurion made a historic visit to New York City. He was given a hero’s welcome by one million New Yorkers who lined the sidewalks of 5th Avenue to cheer him on as he led a parade, showered with confetti and […]

Celebrate David Blatt, A Shining Example of Basketball’s Global Reach

Published by: NEW YORK DAILY NEWS Jun 15, 2015 at 9:51 am Economists will look back at the month of June 2015 in Israel and see that productivity was down significantly. And thankfully it would not have been due to some sort of geopolitical crisis or a natural disaster. It is because millions of Israelis […]

The Problem: Iran’s Underlying Motives

Publised by: NEW YORK DAILY NEWS Jul 30, 2015 at 5:00 am Here is why you should be worried about the Iran nuclear deal: The agreement does not prevent Iran over time from threatening America and her allies with nuclear war. It does not permanently prevent Iran from getting nuclear weapons. But there’s more. The […]

Israel Must Untangle Its Narrative From That of the Palestinians

NEW YORK CONSUL-GENERAL Ido Aharoni meets with ‘Jerusalem Post’ staffers

By SAM SOKOL. Published by: The Jerusalem Post AUGUST 6, 2015 07:13. Updated: AUGUST 6, 2015 07:14. In order to bolster its public relations efforts abroad, Israel must disentangle its narrative from that of the Palestinians and show the world that there is more to the Jewish state than the Arab-Israeli conflict, Ido Aharoni, consul- general of […]

Why it’s not too late to fix the Iran deal

Ido Aharoni

Published by: New Haven Register Sep. 6, 2015 Just like the atomic bomb itself, the impact of the Iran deal could mean lasting harm for generations to come. By capitulating on principle after principle after principle during negotiations, the western powers have handed the Ayatollah regime a stamp of approval for their nuclear ambitions and […]

How Technology Has Revolutionized Diplomacy

Ido Aharoni

Published by: TIME SEPTEMBER 8, 2015 2:38 PM EDT At the time of Benjamin Franklin’s stint as U.S. Ambassador in Paris, it would take about six months for his diplomatic dispatches to reach his government in Philadelphia. So if diplomacy was to be at all effective, ambassadors had to make fateful decisions on behalf of […]

Let’s Make Israeli Culture a Uniting Force for Jews Everywhere

Published by: Forward September 16, 2015 Rosh Hashanah is a time for taking stock. We size up that which we have and that which we are lacking, and we try to make out the course corrections we need to close the gap. As I see it, one of the greatest things we have going for […]

A farewell to Peres, ‘the Most Intellectually Curious Leader in Modern Zionism’

Published by: Newsmax Thursday, 29 September 2016 11:34 AM EDT Shimon Peres, of blessed memory, was perhaps the most intellectually curious leader in the history of modern Zionism, second only to his legendary mentor, David Ben-Gurion. With little formal education, he embodied the true spirit of science and the advancement of knowledge. He was relentlessly curious […]

How to (re)position a country? A case study of the power of micro-marketing

Ido Aharoni

By Ido Aharoni & Amir Grinstein Received (in revised form): 18th January 2017 ABSTRACT The concept of country branding – and its core guiding principle of positioning – triggers interest among politicians, policy-makers, businesses, and consumers. Increasing understanding of the most effective country positioning (or repositioning) practices can be especially valuable for countries with long-lasting […]

Trump in Israel – What’s the Plan?

Published by: The Jerusalem Post THURSDAY, MAY 18, 2017 US President Donald Trump’s upcoming visit to Israel will be the eleventh US presidential visit in Israel’s 69 years. This is hardly a spectacular record considering the intimacy between the two nations and the fact that Israel is the most reliable, like-minded and ancillary ally of […]